Contact centers generate thousands of consumer interactions a day, and most brands file them as cost records. CEC Intelligence classifies each one on three axes, so the same records start answering marketing questions.
The three axes: Wind, whether an attributable trigger sits behind the contact; Wave, what the consumer is talking about, read record by record by a locally deployed model; Channel, carried in from metadata. Crossed together they answer which campaign drove an enquiry spike, which topic is heating up, and what each channel is absorbing.
Below is the full demo on Meridian, a fictional brand: 12,000 synthetic interaction records over 12 months, no real customer data.